ALBA

We have arrived at the last episode of the landings recommended in this section langarola. Despite what you may think, it was not left for last for the historical disagreements between Alba and Bra (I am braideseee), but only because there are things to tell. So a few words... let’s start?

When naming Alba there are generally two main identifying things that are immediately named: the Ferrero and the Truffle. So I start with the historical chicaneries and then I tell you also the others. First of all, have you ever noticed all the towers, or at least those that are left, that rise above the city? It is said that in prehistoric times the skyline of the town was dotted with towers. Hence the name "City of One Hundred Towers". In fact, most of them have been shot down and some are still there
intact, concentrated in the historic center. Always talking about history, it has passed here under the bridges (of Tanaro). Beppe Fenoglio, a native of Alba, told the story of rural life in the Langhe and of the Italian resistance. The Ferrero family has certainly made history here. In 1942, Pietro Ferrero opened a confectionery workshop and a few years later, almost by chance, the first prototype of Nutella was born, which achieved an unheard-of success. Only in the spring of 1964 the famous hazelnut cream acquires this name, and from there all the various lines of confectionery products that we now know. But not only Nutella live the albesi and its many tourists. Let’s talk about
Wine, as always... but also of Truffle. The Bianco d'Alba is born in the period when the fog and the cool make space between the sunny days. It is born in the hills, in the woods, among poplars and lindens and gives unique gastronomic experiences. The wines of its territory are unique, and we have talked about them extensively in previous articles. But is wine made in Alba? Eh già! The hamlet of San Rocco Seno d'Elvio is the only
of the Municipality of Alba where you can produce wine, and also where there are vineyards, you will say!

● Old town: surely to know Alba you have to walk through its streets. Start from Piazza Risorgimento, where the Gothic Cathedral of San
Lorenzo. Symbol of the city is characterized by its red bricks and the naves from blue to gold tones. Continue on the so-called Via Maestra which is Via Vittorio Emanuele II. Here you can get lost in the alleys, visit the Church of La Maddalena and then arrive at Piazza Michele Ferrero, where there is a beautiful and brand new installation by Valerio Berruti, albese artist.

Underground Dawn: among the various museum routes of the city, this tour stands out
guided tour to discover the historical route, with several itineraries. The visit ends at the Museum of Archaeology and Natural Sciences Federico Eusebio.

Home Beppe FenoglioAs already mentioned, Alba is the writer’s birthplace.
Thanks to the association founded in his name, you can visit his home, where he wrote most of his works and view documents and insights
about his life and his writings.

● International Fair White Truffle of AlbaNot only the capital of truffle, but a
true pole of high gastronomy and local enogastronomic excellences. Every year, in the autumn period, the city is in celebration. Folkloric events accompany the real market, along with cooking class, wine tasting and masterclass ad hoc. Impossible to miss!

● Piera, Pietro and Giovanni Ferrero FoundationThe European Commission has
Ferrero the foundation, for about 40 years, operates under the motto "Working,
Grow, give". This tells the story of a human person inserted in the social context at every age. In addition to the countless works for the help of people in the community, Every year, exhibitions and events are organized free of charge on famous artists both local and international.